Privacy Policy

 

Last updated: June 1, 2025

This Privacy Policy describes how Seravie (hereinafter, the “Site,” “we,” or “our”) collects, uses, and discloses your personal information when you visit or use our services, make a purchase at seravie.com (the “Site”), or communicate with us in any other way regarding the Site (collectively referred to as the “Services”). For the purposes of this Privacy Policy, the terms “you” and “your” refer to you as a user of the Services, whether as a customer, website visitor, or any other individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree that your information is collected, used, and disclosed as described in this Privacy Policy. If you do not agree with this Privacy Policy, do not use or access any of the Services.

Changes to this Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other actions required by applicable law.

Collection and Use of Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, those of our users, and others.

Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and how you use our Services. The term “personal information” refers to information that identifies or describes you individually, as well as information that may relate to or be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You
The information you provide directly through our Services may include:

• Contact details: including your name, address, phone number, and email address.

• Order information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information: including your username, password, security questions, and other information used for account security.

• Customer support information: including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information; however, this may prevent you from using or accessing those features.

Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) for this purpose. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide the products or services you have requested, to fulfill our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or the third parties we work with may automatically collect certain information through online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be handled in accordance with this Privacy Policy. Please also refer to the section below, Third-Party Websites and Links.

Use of Your Personal Information

• Provision of services and products: We use your personal information to provide you with the Services and fulfill our contract with you, including processing your payments, preparing orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, organizing shipping, and facilitating returns or exchanges, as well as other account-related features and functionalities. We may also improve your shopping experience by allowing Shopify to link your account to other Shopify services you choose to use. In this case, Shopify will process your information according to its own Privacy Policy and Consumer Privacy Policy.

• Marketing and advertising: We may use your personal information for promotional and marketing purposes, such as sending you promotional, advertising, and marketing communications by email, text message, or postal mail, and to display product or service advertisements. This may include using your information to better tailor the Services and advertising both on our Site and on other websites.

• Security and fraud prevention: We use your information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend not sharing your username, password, or other details with anyone. If you believe your account has been compromised, please contact us immediately.

• Communications and service improvement: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to respond to you, provide effective services, and maintain our business relationship with you.

Cookies
Like many other websites, our Site also uses cookies. For specific information about the Cookies we use in connection with the operation of our store on Shopify, please see https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and Services (including remembering your actions and preferences), generate reports and statistics, and better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better personalize services, products, and advertising on our Site and other websites.

Most browsers accept cookies automatically by default, but you can choose to set your browser to delete or reject cookies via your browser controls. Please note that deleting or blocking Cookies may negatively affect your user experience and may cause some Services, including certain features and general functionalities, to not function properly or become unavailable. In addition, blocking Cookies may not completely prevent information sharing with third parties, such as our advertising partners.

Disclosure of Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate interests, or other reasons under this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data reporting and analytics, customer service, cloud storage, order preparation and shipping).

• With business and marketing partners to show you advertising and provide services to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request, or otherwise consent to us disclosing certain information to third parties, for example, to ship you products or via the use of social media widgets or login integrations with your consent.

• With our affiliates or otherwise within our business group, in our legitimate interest to operate a successful business.

• In connection with business transactions, such as mergers or bankruptcies, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, our users, and others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes described above in “Collection and Use of Your Personal Information” and “Disclosure of Your Personal Information”:

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or under our control, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you provide in public or semi-public areas, including on external social media platforms, may also be visible to other users of the Services and/or users of those external platforms, without limitation on our or third-party use. The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or their owners/operators, except as disclosed in the Services.

Children’s Data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us at the contact details below to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of children under 16.

Security and Retention of Your Information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure in transit. Therefore, we recommend not using unsecured channels to communicate sensitive or confidential information.

The retention period for your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute and may apply only in certain circumstances, allowing us to refuse your request in certain cases as permitted by law.

• Right of access/knowledge: You may have the right to request access to the personal information we hold about you, including details on how we use and share your information.

• Right of deletion: You may have the right to request deletion of the personal information we hold about you.

• Right of correction: You may have the right to request correction of incorrect personal information we hold about you.

• Right of portability: You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.

• Restriction of processing: You may have the right to request that we stop or restrict the processing of personal information.

• Withdrawal of consent: Whenever we rely on your consent to process your personal information, you may have the right to withdraw that consent.

• Appeal: You may have the right to appeal our decision if we deny your request. To do so, you can reply directly to our denial.

• Managing communication preferences: We may send you promotional emails, and you can unsubscribe at any time using the unsubscribe option in the emails we send. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

Be aware that exercising any of these rights will not result in any discrimination on our part. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting requests from an agent, we will require proof that you have authorized the agent to act on your behalf. We may also need you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints
If you have any complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to file your complaint with the local data protection authority.

International Users
Please note that we may transfer, store, and process your personal information outside the country where you reside. Your personal information may also be processed by staff, third-party service providers, and partners in those countries.

If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by the competent authority in the UK, as appropriate, unless the data transfer is to countries providing an adequate level of protection.

Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you may call us, email support@seravie.com, or contact us at 1209 Mountain Road Place Northeast ste r, Albuquerque, NM, 87110, US.